Richard Baird
(BP&O)
Duration
41:07
Location
London, England

Designer, writer, and publisher who has taken a unique path into the world of graphic design. From his beginnings in furniture design to creating platforms like BP&O and Logo Archive, Richard shares his journey of finding his true calling. We explore the importance of understanding design history, the challenges of maintaining creativity in a trend-driven world, and the value of spontaneity and experimentation in building a fulfilling design career. This conversation offers insight into how designers can find inspiration, learn from the past, and adapt to an ever-changing industry.

WIP What was the turning point in your career that led you to graphic design?
RB The turning point was my realisation that furniture design wasn’t the right fit for me. My first client was honest and told me I wouldn’t make it as a furniture designer, but he offered me packaging work. I enjoyed and excelled at the graphic design aspects of branding and packaging. This experience shifted my focus entirely to graphic design, where I felt more aligned with my skills and interests.

WIP How did the idea for BP&O come about?
RB BP&O began as a spontaneous project. I was spending a lot of time writing lengthy comments on other design sites, and one day, I thought, "Why not create my own platform?" I didn’t have a detailed plan; it was more of a gut feeling to start something new. Over the years, it has evolved into an editorial site focused on curating and showcasing thoughtful design work. It’s been over a decade, and it continues to grow and change.

WIP What motivated you to start Logo Archive on Instagram?
RB Logo Archive was initially a practical solution. I was collecting design books from the 1960s and 70s, but I didn’t have enough space to keep them all. So, I started scanning the pages and sharing them on Instagram to make them accessible to a wider audience. It was the first account to focus on historical logos and quickly gained popularity. It was a way to celebrate design history and connect with others who shared the same passion.

I believe understanding design history is crucial for contemporary designers because it helps you see the foundation upon which modern design principles are built.

WIP How do you think understanding design history can benefit contemporary designers?
RB I believe understanding design history is crucial for contemporary designers because it helps you see the foundation upon which modern design principles are built. Knowing the historical context behind certain styles or approaches can inform your work and make it more meaningful. It also helps to identify timeless elements versus fleeting trends, which can be incredibly valuable when creating enduring designs.

WIP What challenges have you faced in building platforms like BP&O and Logo Archive?
RB One of the biggest challenges is maintaining relevance while staying true to my original vision. The design landscape is constantly changing, and there’s always a temptation to chase trends or focus solely on visually striking work. However, I aim to offer something different—a deeper perspective that encourages critical thinking and engagement with the material. Balancing audience expectations with my desire to present meaningful content is a constant challenge, but it's also what keeps the work fulfilling.

Created and produced as part of Bielke&Yang’s internship programme by students to provide valuable insights into the design industry. Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

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Initiated by Bielke&Yang

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