WIP What inspired you to pursue graphic design?
KE I’ve always been drawn to creative activities—drawing, painting—but it wasn’t until university in Volda, where I worked on posters and media for the student newspaper and local concerts, that I realised graphic design was my passion. It wasn’t something I studied directly, but the hands-on experience showed me this was what I wanted to do professionally.

WIP How do you find inspiration for your work?
KE I find inspiration everywhere. Music is a big one for me, as I’ve always been connected to that scene through my work with festivals. I also draw a lot from fashion, which is often a few steps ahead of the design industry. I try to mix everything I absorb—from trips, movies, and everyday visuals—into my projects, keeping things fresh and ahead of the curve.

WIP How does working with cultural versus commercial clients differ?
KE It depends on the client, but the key is trust. Whether it’s a small artist or a big corporation, if they trust that you understand their vision, they’ll give you creative freedom. Cultural clients might seem to offer more creative liberty, but some can be specific. On the other hand, commercial clients can be surprisingly open if they believe in your ideas.

WIP What, in your view, defines good design?
KE Good design isn’t just about aesthetics—it’s about solving problems in a functional and visually compelling way. It must work in the real world, considering the client's needs, budget, and audience. Sometimes, constraints like time and money push you to be more creative, and that’s where good design shines through. It’s about making something that stands out while being practical and aligned with the project’s goals. For me, design has to go beyond just looking good; it has to deliver something meaningful and effective.

WIP What advice would you give to designers creating their portfolios?
KE Show only your best work, even if that means showing less. It’s better to showcase a few strong projects than to be overwhelmed with quantity. Ensure the work reflects your specific approach or skillset, whether typography, illustration, or branding. But remember, potential employers want to see that you understand the why behind your design decisions, not just the aesthetics.

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